Designing a fast, personalized fitness tracking experience for health-conscious individuals
Product: FitTrack Pro (Mobile App)
Target users: Busy professionals, gym enthusiasts, and fitness beginners (ages 18–50)
My Role: Lead UX/UI Designer – End-to-end design, 8 weeks
Deliverables: User research, journey maps, wireframes, high-fidelity prototypes, usability testing reports, design handoff
<5 min Time to log daily workout & nutrition
+85% Survey interest in using FitTrack Pro
100% Task success (log workout) in usability tests
80% Nutrition tracking discovery after UI fix
Designing a fast, personalized meal-planning experience for busy people
Product: MealMate (Mobile App)
Target users: Busy professionals, students, and health-conscious individuals (ages 16–50)
My Role: Lead UX/UI Designer – End-to-end design, 8 weeks
Deliverables: User research, journey maps, wireframes, high-fidelity prototypes, usability testing reports, design handoff
<5 min Time to plan a week’s dinners
+85% Survey interest in using MealMate
100% Task success (add meal to plan) in usability tests
80% Grocery list discovery after navigation fix
Intention: Improve online application completion and speed up loan disbursal through UX & product improvements
Industry: Fintech, Online Lending, Personal Loans
Our Role: Research, UX Audit, Product Flows, UI Design, Automation & Analytics
+35% Completed Applications
-60% KYC Drop-offs
50% Faster Verification Turnaround
+40% Loan Disbursal Increase
Intention: Transform door-step milk delivery into a reliable, scalable subscription model
Industry: FMCG, Dairy, Hyperlocal Delivery, Subscription Services
Our Role: Research, UX Design, UI Design, Mobile App Design, Workflow Automation
40% Increase in Customer Retention
60% Growth in Digital Payments
70% Reduction in Manual Operations
2× Monthly Active Users
