Splisys Case Study | User-Centric UX/UI Impact

Project Overview

Splisys, a prominent SAP solutions provider serving mining, retail, manufacturing, and oil & gas industries, faced significant digital challenges that hindered growth and market positioning. Despite technical expertise, their digital presence failed to communicate value effectively.

UXGen Studio was engaged to execute a comprehensive digital transformation, focusing on user experience, brand positioning, and operational efficiency to prepare Splisys for IPO readiness and market leadership.

Timeline

8 months (Full transformation)

Team

UX Researchers, UI Designers, Developers

Platforms

Website, Customer Portal, Mobile

Our Role

UX Research, Strategy, UI Design & Development

Project Focus Areas

UX Research & Analysis

Comprehensive user and market research

UI/UX Design

User-centered interface and experience design

AI Implementation

Chatbots and automation solutions

Digital Marketing

SEO and content strategy

The Challenge

Low brand visibility, fragmented user experiences, inefficient customer support, and no structured digital strategy.

The Goal

Strengthen digital presence, improve usability, implement AI solutions, and prepare for IPO readiness.

The Outcome

70% reduction in response times, 30% increase in engagement, and 20% improvement in lead conversion.

Understanding the Digital Challenges

How fragmented digital experiences were limiting growth potential

The Digital Experience Gap

Despite technical excellence in SAP implementations, Splisys struggled with translating their expertise into compelling digital experiences. Their online presence failed to communicate value to potential clients, resulting in missed opportunities.

The website suffered from high bounce rates (65%+), confusing navigation, and lack of clear value proposition. Customer support was manual and inefficient, leading to frustration and decreased satisfaction.

Critical Pain Points Identified

Limited Brand Awareness

Weak digital presence resulted in low inbound leads and market visibility

Customer Support Gaps

Manual processes caused 20% drop in customer satisfaction

Poor User Experience

High bounce rates and low engagement across digital platforms

No Digital Strategy

Lack of SEO, content strategy, and analytics for optimization

65%

Website Bounce Rate

20%

Drop in Customer Satisfaction

0%

SEO Strategy Implementation

48h

Average Response Time

Our Design Thinking Process

A structured, human-centered approach we followed to solve Splisys’s challenges

Empathize

Understanding users through interviews, surveys, and journey mapping.

Define

Synthesizing insights to frame the right problem statements.

Ideate

Brainstorming and exploring creative solutions collaboratively.

Prototype

Building wireframes and clickable prototypes to test ideas quickly.

Test

Validating designs with real users and refining based on feedback.

Research & Discovery Phase

Deep dive into user behaviors, market positioning, and technical capabilities

Research Methodology

We employed a multi-faceted research approach combining quantitative analytics with qualitative insights to understand both user behaviors and business objectives. The research phase spanned 6 weeks and involved stakeholders, customers, and industry experts.

Stakeholder Interviews

12 sessions with executives, sales teams, and technical staff

User Surveys

45+ responses from current and potential customers

Competitive Analysis

8 major competitors evaluated for positioning and features

Heuristic Evaluation

Comprehensive UX audit of existing digital properties

Key Findings

Market Positioning Gap

Splisys had superior technical capabilities but failed to communicate them effectively, resulting in being perceived as a commodity provider rather than a strategic partner.

Customer Journey Friction

Prospects encountered multiple points of friction in the sales process, from unclear website messaging to slow response times.

Content Strategy Void

Lack of thought leadership content and industry-specific insights prevented Splisys from establishing authority in their niche.

Technical Debt

Outdated technology stack and manual processes created operational inefficiencies and poor customer experiences.

Meet Alex - Our Primary Persona

A

Alex, 42

IT Director, Manufacturing

500+ employee company

15 years experience

Focus on ROI & efficiency

Goals & Motivations

Find reliable SAP implementation partners
Minimize operational disruptions during transition
Ensure long-term support and maintenance
Access industry-specific expertise
Receive quick responses to inquiries

Frustrations & Pain Points

Vendor websites with unclear value propositions
Slow response times from sales teams
Generic solutions not tailored to manufacturing
Difficulty comparing vendor capabilities
Lack of case studies in similar industries

"We need partners who understand our industry-specific challenges. Most SAP providers show generic solutions, but we need someone who speaks our language and has proven experience in manufacturing."

- Alex, during user interview

Strategic Approach

Transforming research insights into a comprehensive digital strategy

Design Thinking Framework

We applied a design thinking methodology to ensure user-centered solutions at every stage. This human-centered approach allowed us to balance business objectives with user needs, creating experiences that delivered measurable results.

Empathize

Deep user research to understand pain points, behaviors, and motivations across stakeholder groups.

Define

Synthesize research into clear problem statements and opportunity areas.

Ideate

Brainstorm solutions through workshops and collaborative sessions.

Prototype

Create tangible representations of solutions for testing and validation.

Test

Validate solutions with real users and iterate based on feedback.

Strategic Pillars

User-Centered Design

Complete website redesign focused on intuitive navigation, clear value propositions, and industry-specific content.

Information Architecture Content Strategy Visual Design

AI-Powered Automation

Implementation of chatbots for 24/7 customer support, automated lead nurturing, and intelligent user tracking.

Chatbots Lead Nurturing Analytics

Digital Marketing

SEO optimization, thought leadership content, podcasts, explainer videos, and AI-driven LinkedIn campaigns.

SEO Content Marketing Social Media

Implementation Timeline

1

Research & Discovery (6 weeks)

Comprehensive stakeholder interviews, user research, competitive analysis, and heuristic evaluation to establish baseline and identify opportunities.

2

Strategy & Planning (4 weeks)

Developed comprehensive digital strategy, content plan, information architecture, and established key performance indicators.

3

Design & Development (12 weeks)

Created wireframes, prototypes, visual designs, and developed the new website with WordPress, integrating AI solutions and automation.

4

Testing & Launch (4 weeks)

Conducted usability testing, quality assurance, training, and launched the new digital experience with ongoing optimization.

Design & Implementation

Creating intuitive experiences that communicate value and drive engagement

Information Architecture

We completely restructured the website's information architecture to align with user mental models and business objectives. The new structure prioritized industry-specific content and clear pathways to conversion.

Key Structural Changes

Industry-focused navigation instead of service-based
Dedicated resource center for thought leadership
Streamlined contact paths with contextual forms
Clear value proposition on homepage

Visual Design System

We developed a comprehensive design system that established visual consistency while communicating professionalism and innovation. The system included color palettes, typography, components, and interaction patterns.

Primary
#4F46E5

Secondary
#6366F1

Text
#1F2937

Design Principles

Clarity, Consistency, Professionalism, and Approachability guided all design decisions to build trust and communicate expertise.

AI-Powered Solutions

Intelligent Chatbots

24/7 customer support with industry-specific knowledge base and seamless handoff to human agents when needed.

Automated Lead Nurturing

Personalized email sequences based on user behavior, content consumption, and expressed interests.

User Behavior Analytics

Advanced tracking and segmentation to understand user journeys and optimize conversion paths.

Content & Digital Marketing Strategy

Content Pillars

Industry Insights

Trends, challenges, and opportunities in target verticals

Technical Expertise

SAP implementation best practices and technical guides

Business Value

ROI calculators, case studies, and success metrics

Content Formats

Podcasts

Explainer Videos

Infographics

Whitepapers

Measurable Impact

Transforming digital presence and driving business growth

Quantitative Results

70%

Reduction in Response Times

AI chatbots reduced average response time from 48 hours to under 4 hours for initial inquiries.

30%

Increase in Engagement

Time on site increased by 30% with significantly lower bounce rates across all pages.

20%

Improvement in Lead Conversion

Streamlined user journeys and clear calls-to-action increased conversion rates by 20%.

Performance Metrics

10%

Monthly Traffic Growth

45%

Reduction in Bounce Rate

3.2x

Increase in Page Views

2.5min

Avg. Time on Site

Before & After Transformation

Metric	Before	After	Improvement
Website Bounce Rate	65%	35%	-46%
Average Response Time	48 hours	4 hours	-92%
Monthly Organic Traffic	1,200 visits	3,500 visits	+192%
Lead Conversion Rate	2.1%	4.3%	+105%
Customer Satisfaction	68%	88%	+29%

"UXGen's strategic expertise was a game-changer for our digital transformation. They didn't just design a website; they reimagined our entire digital presence, implemented AI solutions that transformed our customer support, and positioned us for IPO readiness. The measurable impact on our business has been extraordinary."

- Splisys Executive Team

Conclusion

The Splisys digital transformation demonstrates how strategic UX design, combined with AI implementation and content strategy, can elevate a B2B technology company from industry player to market leader.

By addressing both user needs and business objectives through a comprehensive, data-driven approach, we created a digital ecosystem that not only improved immediate metrics but also established a foundation for sustained growth and market leadership. The project highlights UXGen's ability to deliver transformative digital experiences that drive measurable business outcomes.

Strategic Impact

Operational Efficiency

70% reduction in response times through AI automation

User Engagement

30% increase in engagement with intuitive experiences

Business Growth

20% improvement in lead conversion and 10% monthly traffic growth

Market Positioning

Established as thought leader with comprehensive content strategy

Splisys

Transforming SAP Solutions through Strategic Digital Experience

Project Overview

Timeline

Team

Platforms

Our Role

Project Focus Areas

UX Research & Analysis

UI/UX Design

AI Implementation

Digital Marketing

The Challenge

The Goal

The Outcome

Understanding the Digital Challenges

The Digital Experience Gap

Critical Pain Points Identified

Limited Brand Awareness

Customer Support Gaps

Poor User Experience

No Digital Strategy

Our Design Thinking Process

Empathize

Define

Ideate

Prototype

Test

Research & Discovery Phase

Research Methodology

Stakeholder Interviews

User Surveys

Competitive Analysis

Heuristic Evaluation

Key Findings

Market Positioning Gap

Customer Journey Friction

Content Strategy Void

Technical Debt

Meet Alex - Our Primary Persona

Alex, 42

Goals & Motivations

Frustrations & Pain Points

Strategic Approach

Design Thinking Framework

Empathize

Define

Ideate

Prototype

Test

Strategic Pillars

User-Centered Design

AI-Powered Automation

Digital Marketing

Implementation Timeline

Research & Discovery (6 weeks)

Strategy & Planning (4 weeks)

Design & Development (12 weeks)

Testing & Launch (4 weeks)

Design & Implementation

Information Architecture

Key Structural Changes

Visual Design System

Design Principles

AI-Powered Solutions

Intelligent Chatbots

Automated Lead Nurturing

User Behavior Analytics

Content & Digital Marketing Strategy

Content Pillars

Industry Insights

Technical Expertise

Business Value

Content Formats

Measurable Impact

Quantitative Results

Performance Metrics

Before & After Transformation

Conclusion

Strategic Impact

Improve & Enhance the
Digital Projects.