How UXGen Academy Became The Voice of UX with a World-Class Website Redesign

With Strategic UX & Conversion-Driven Design

Client: UXGen Academy Intention: Positioning UXGen Academy as the global authority in UX/UI Education Industry: Education & Training (UX/UI Design, Digital Learning) Our Role: Research, UX Design, UI Design & Development on Wordpress

Project Overview

UXGen Academy, the educational arm of UXGen Studio, aspired to scale beyond local recognition and become an international leader in UX education. However, the old website created brand confusion — it hosted unrelated IT and digital courses, had poor navigation, and lacked a strong brand story.

UXGen Studio was engaged to reposition the academy as "The Voice of UX" by restructuring its offerings, redesigning the website, and aligning the digital presence with credibility, conversion, and global appeal.

Challenges & Pain Points

Diluted Brand Identity

The previous site offered unrelated IT courses (coding, marketing, etc.), weakening UXGen Academy's positioning as a UX specialist.

Cluttered Navigation

Users struggled to find flagship UX courses due to poor site architecture and scattered content.

Low Conversion Triggers

Absence of strong CTAs, program highlights, and trust elements reduced enrollment rates.

Lack of Global Appeal

Design and tone felt local and outdated, misaligned with the Academy's vision of international leadership.

Weak Storytelling

The old platform did not highlight the unique mentorship model (20+ years of industry expertise) and student success outcomes.

Impact of Challenges

Bounce Rate

65% on key program pages.

User Engagement

Low course exploration, with an average time on site of 1.2 minutes.

Conversions

Enrollment inquiries below 3%, well under edtech benchmarks.

Brand Perception

Viewed as a generic training provider, not a UX authority.

Our Strategic Approach

Comprehensive UX Audit

Mapped user journeys, identified navigation friction, and benchmarked leading global academies.

Content & Offering Realignment

Removed non-UX courses and restructured offerings to focus exclusively on UX/UI programs.

Information Architecture & Storytelling

Redesigned the course flow, positioning UXGen Academy as the go-to destination for UX education.

UI/UX Enhancements

Modern, global-inspired visual design.
Clear pathways for students (courses, mentorship, career outcomes).
Strong CTAs for enrollment and inquiries.

Trust-Building Elements

Showcased mentor profiles, testimonials, alumni journeys, and career success stories.

Conversion-Focused Design

Strategic placement of pricing plans, limited offers, and lead-capture forms.

Execution & Solutions

Website Overhaul & Navigation Redesign

Built a responsive, scalable platform with simplified pathways and dedicated flagship program pages.

Brand Positioning Through Design

Positioned UXGen Academy as "The Voice of UX" with authority-driven content and storytelling.

Engagement Content

Added alumni case studies, mentor profiles, and impact-driven course outcomes to strengthen credibility.

Conversion-Driven UX

Integrated CRO elements (highlighted CTAs, program benefits, and proof of outcomes).

Impact & Measurable Outcomes

45%

Increase in User Engagement

Users spent more time interacting with content due to personalized recommendations and dynamic features.

32%

Reduction in Bounce Rates

Visitors stayed longer on pages thanks to improved load speeds and relevant, engaging content.

60%

Growth in Course Inquiries

More prospective students reached out after seeing clearer course benefits and streamlined inquiry forms.

70%

Improvement in Time on Site

Users explored more pages due to intuitive navigation and high-quality, relevant resources.

Visual & Data Storytelling

Before & After Comparisons

Old site: fragmented, generic, and confusing.

New site: clear UX/UI-only focus, modern design, and conversion-first flow.

User Behavior Insights

Heatmaps revealed stronger engagement with CTA zones, mentor profiles, and program highlights.

Engagement Metrics

Time on site improved by 70%. Course detail pages became the highest-performing content.

Client Testimonial

"UXGen Studio's redesign transformed our digital identity. By removing irrelevant offerings and focusing entirely on UX, they helped us position ourselves as the international voice of UX education. The new website not only drives enrollments but also reflects the global credibility we were aiming for."

— UXGen Academy Team

Final Takeaway

Why UXGen Studio Was the Best Fit?

Proven Expertise in UX Strategy

Demonstrated ability to align educational goals with global UX positioning.

Strategic & Conversion-Focused Design

Balanced brand storytelling with measurable business impact.

Future-Ready Platform

Delivered a scalable, student-centric site ready for international expansion.

Next Steps

Explore how we can help you reposition your educational brand with human-centered design and conversion-focused strategy. Contact us today to discuss your transformation journey.

Prepared by: UXGen Design Studio Website: www.uxgenstudio.com Contact: info@uxgenstudio.com | +9718540053