An 8-week UX redesign transforming a confusing website with unrelated courses into a focused global voice for UX education.
UXGen Academy, founded by seasoned UX architect Manoj Kumar with over 20 years of industry experience, sought to establish itself as a global voice in UX education. However, the original website diluted this vision by offering unrelated courses such as Full Stack Development, MERN Stack, and Digital Marketing.
Our redesign focused on building a strong brand identity exclusively dedicated to UX/UI education.
8 weeks (Design Sprint)
UX Researchers, UX/UI Designers
Responsive Website
UX Research & UX/UI Design
UXGen Academy’s website lacked focus, mixing UX/UI education with unrelated technical courses. This created brand dilution, confused prospective students, and weakened the platform’s credibility as a UX leader. The challenge was to realign the offering while retaining existing audience interest.
Establish UXGen Academy as the global authority in UX education by creating a course ecosystem that is exclusively UX/UI focused. The aim was to provide clarity, build trust, and create a premium brand experience that resonates with students and professionals worldwide.
After the redesign, the platform achieved an 85% increase in conversions through a simplified user journey, clear course categorization, and stronger messaging that highlighted UXGen’s unique value proposition.
The redesign drove a 40% reduction in bounce rate and a 2.5x growth in engagement. UXGen Academy now stands as a focused UX learning hub with improved credibility, higher student satisfaction, and stronger global appeal.
How offering unrelated courses was undermining UXGen Academy's credibility as a UX education leader
Users couldn't determine if UXGen Academy specialized in UX or was a general training institute.
Offering unrelated courses raised doubts about the depth of UX expertise despite Manoj Kumar's 20+ years experience.
Too many unrelated options made it difficult for users to make enrollment decisions.
Understanding the target audience and their educational needs
8 in-depth sessions with career changers, students, and professionals seeking UX education.
80+ responses on UX education preferences, decision factors, and pain points.
6 leading UX education platforms evaluated for positioning and course structure.
Expert review of existing website identifying usability and information architecture issues.
72% of users were confused by the unrelated courses and questioned if UXGen Academy truly specialized in UX education.
64% of prospective students specifically looked for evidence of instructor expertise when evaluating UX programs.
81% of users wanted clearer learning paths and progression models rather than disconnected course offerings.
85% of respondents expressed strong interest in a focused UX education platform after seeing redesign concepts.
Marketing Professional, 26 • Mumbai
Works at a digital marketing agency, wants to transition to UX design for better career growth and creative fulfillment.
"I want to transition to UX design but I'm confused by all the different courses. Is this academy really focused on UX or just another training center?"
UI Developer, 29 • Bangalore
Front-end developer at a tech startup, wants to enhance UX skills to advance to senior product designer role.
"I need courses that go beyond basics and are taught by industry practitioners who understand real-world challenges."
"I visited the UXGen Academy website because I heard about Manoj Kumar's expertise, but I was confused by all the different courses. Is this really a UX specialist academy or just another training center that teaches everything? I left without enrolling because I couldn't be sure."
- Arjun Mehta, during user interview
Clear information architecture for an effective learning resource website
Visitor lands on homepage or finds through search
Browse courses and academy information
Review mentor credentials and course details
Reach out for more information or enrollment
"I want to learn UX design but don't know where to start"
"What makes this academy different from others?"
"How experienced is Mentor Manoj?"
"What will I actually learn in these courses?"
"Is this academy reputable and trustworthy?"
"Will the courses be relevant to real-world jobs?"
"What's the teaching methodology like?"
"Is this worth the time and money investment?"
Overwhelmed by too many learning options available
Curious but cautious about making the right choice
Excited about potential career in UX design
Anxious about investing in the wrong program
Compares multiple academy websites side by side
Seeks reviews and testimonials from past students
Analyzes course curriculum and learning outcomes
Contacts the academy with specific questions
A focused UX education platform with clear specialization
Removed all non-UX courses to establish clear specialization
Created structured progression models for different career goals
Highlighted Manoj Kumar's 20+ years of industry experience
Established as premier UX education destination
The platform exclusively offers UX/UI courses, carefully organized by skill level, specialization tracks, and career goals. Students can easily identify courses that align with their current skills and learning objectives.
Courses are arranged in clear learning paths from beginner to advanced levels. Students can follow a step-by-step progression to acquire mastery in UX/UI while also exploring career-specific tracks.
The platform highlights Manoj Kumar's extensive industry experience of 20+ years, featuring case studies, student success stories, and practical learning examples to inspire confidence and trust among learners.
A clean, minimalistic homepage emphasizing UX/UI courses, highlighting unique value propositions, and guiding users towards relevant learning paths efficiently.
Measurable improvements after the redesign implementation
Course inquiries and enrollment conversions
Fewer users leaving due to confusion
Increase in time on site and pages per session
Core user flows completed successfully in testing
72s average time
To find relevant course
64% questioned
UX expertise due to unrelated courses
58% left
Without exploring course details
22s average time
To find relevant course
92% confident
In UX expertise after redesign
85% interested
In enrollment after exploring courses
The UXGen Academy redesign demonstrates how strategic focus and clear positioning can transform user perception and drive business results. By eliminating unrelated courses and creating a cohesive UX education platform, we established clear brand identity and significantly improved key metrics.
The project highlights the importance of aligning business goals with user needs through thoughtful UX design, creating experiences that build trust and drive engagement. UXGen Academy is now positioned as the clear choice for serious UX education, backed by Manoj Kumar's 20+ years of industry expertise.
85% increase in conversions with 40% reduction in bounce rate
100% task success rate with significantly improved user satisfaction
Clear establishment as specialized UX education provider
Increased enrollment and strengthened competitive positioning